There are an increasing number of diverse cultures in the Philippines. Many different cultures have blended on this islands, and more varied cultures are still arriving. Filipino realtors need to be aware of, and understand these different cultural settings in order to optimally serve their clients. Understanding each difference will allow the realtor to set aside personal biases, and grow your client base. You will be able to better understand the origins of your client base, and how it shapes their preferences and patterns.
- Cultural intelligence is understanding and acknowledging that differences exist among cultures.
- Your clients will all come from different backgrounds and this will help you understand them better.
- Cultural intelligence will open more doors for you in the real estate industry.
“it takes more than the right knowledge and emotional skills to serve your clients professionally.”