Implicit bias in marketing needs to be controlled to present fair, non-judgmental content to customers. Marketers need to control their views about race, sex, gender, age and other factors in order to present an appealing, neutral position. Marketers are responsible for making a positive image for their company, and if the marketers distance one group of people, they harm the business. It is important to make appealing content, while not making anyone feel left out in the process.
- implicit bias in marketing happens when we put out media that has our own tastes and preferences in them.
- Our biases can hurt our businesses because we might think of sports as being for boys but we might alienate girls by not featuring them.
- We have to make a conscious effort to change our biases and make sure our advertising is inclusive to everyone who will see it.
“Marketers face the tough challenge of uncovering their own prejudices and managing implicit bias so that the messages they convey are neutral, non-judgmental, and inclusive.”