i-Ville

Inclusivity, Interculture, Intelligence, Internet, and I (am a part of it)

  • Home
  • Features
  • Quick Reads
  • Shop Now
  • Facebook

Facing the Challenge of Implicit Bias in Marketing

November 7, 2020 By i-ville Leave a Comment

Implicit bias in marketing needs to be controlled to present fair, non-judgmental content to customers. Marketers need to control their views about race, sex, gender, age and other factors in order to present an appealing, neutral position. Marketers are responsible for making a positive image for their company, and if the marketers distance one group of people, they harm the business. It is important to make appealing content, while not making anyone feel left out in the process.

Key Takeaways:

  • implicit bias in marketing happens when we put out media that has our own tastes and preferences in them.
  • Our biases can hurt our businesses because we might think of sports as being for boys but we might alienate girls by not featuring them.
  • We have to make a conscious effort to change our biases and make sure our advertising is inclusive to everyone who will see it.

“Marketers face the tough challenge of uncovering their own prejudices and managing implicit bias so that the messages they convey are neutral, non-judgmental, and inclusive.”

Read more: https://www.brodneil.com/facing-the-challenge-of-implicit-bias-in-marketing/

Filed Under: Summary

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

information perspective on technology

Cultural Intelligence 101: Key to Successful Leadership

Cultural Intelligence? The world has indeed become more and more … [Read More...]

lighthouse-parent-i-ville

Staying Connected: A Guide for Parents on Raising an Adolescent Daughter

There is a prevailing myth that adolescent girls mature quicker than … [Read More...]

Climbing the walls? How to cope as a family when you can’t escape each other

Coping with the Covid epidemic as a family is tough for everyone. It's hard … [Read More...]

Different perspectives on technology

A Teenager’s Perspective on Technology in 5 Easy Areas

Teenagers and technology are like peanut butter and jelly; the lives of … [Read More...]

About · Contact Us · Online Store
Copyright © 2021 · i-Ville.com